Why Outsourcing Your Customer Service is Good for Your Business
By: Danielle Torno
Help Desk, Technical, Live Chat, and Customer Service Hotline – these are the most common streams where businesses should focus on delivering desirable results to their customers that will ultimately lead to conversion, sales, or repeat purchase.
Engaging your customers appropriately is one way you will know their needs and in return, be able to provide the necessary support and response and achieve customer satisfaction. Hence, it’s important to take into account customer feedback, responding to inquiries, and providing technical support as vital aspects to grow your business. The good thing is you can outsource your Customer Service to a service provider. Business owners nowadays turn to outsourcing some supporting business processes so they can focus on building and strengthening their brand. Here are some reasons why:
1. Reduced Costs
Outsourcing your Customer Service is one inexpensive way to add help for your customers. It eliminates your need to invest on tangible infrastructure, equipment, and technology. Also, since most outsourcing vendors are located in Asia where the cost of living is low-priced, you get the best deal of gaining access to skilled staff without sacrificing the quality of work; which leads us to number 2.
2. Quality Customer Service
Outsourcing Companies’ business is basically to satisfy their clients’ needs – that’s YOU. Thus, these companies ensure they are backed with skilled and competitive workers who can deliver desirable results as well as meet or exceed expectations. Good customer service increases customer confidence about your brand and they tend to tell this to their families and friends, which is an instant and effective marketing strategy for your business.
3. The Timezone Advantage
This is one of the very reasons business owners are better off outsourcing their Customer Service to a third party vendor in Asia – the timezone difference. The support staff/team works and get the job done while you sleep. This is truly beneficial for a business owner because it’s like your business is operating 24 hours a day to serve current customers and engage potential ones.