Different inbound marketing techniques are being used by companies to promote their brands. Such strategies include SEO, link building, videos, social media, email/ text blasts, infographics and blog posts. While these could help in driving traffic to websites, these techniques can actually boost your company’s credibility and help in hiring efforts as well.
Focusing on infographics, these can be used in adding credibility to your business. You can use these in conveying various messages and information—for instance, you can communicate your company values in terms of a topic that displays your business culture. Or, you can also disseminate information about your company’s current campaign or promo. If you can’t create the infographics yourself, you can simply outsource this particular task or create your very own internal design team.
Here are some specific ways to boost your company’s credibility via infographics:
Business Name/ Brand Recognition
Inforgraphics give you a cost-effective way to display and broadcast your business/ brand. Aside from containing highly-searchable contents, you can also strategically put your logo in every infographic that you publish. After adding your logo, you can promote the infographic to niche blogs, post it on social media or send it via email.
Once your brand is recognized by more people, name recall will increase as well. Your brand’s credibility and integrity will then be boosted, and more people will be enjoined to trust your business/ company.
“Thought Leader” Image
Infographics are effective ways to teach or educate your market about various topics. When your company takes time to create and publish infographics, your efforts won’t go unnoticed. Through these, you can show the people and the industry you’re in that you’re truly knowledgeable in what you do, and that you’re in touch with the goings-on.
Your target market will appreciate your company’s efforts to create quality and attention-grabbing contents, so they will more likely patronize what you offer. This gives your business the competitive edge that it needs. A published infographic will show people that you have attention to detail and that you’re not afraid to get creative just to convey a certain message.