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8 Quick Tips to Launch Your eCommerce Business’ Digital Presence

Maybe you’re a budding e-commerce business owner who’s clueless about laying the ground for your online presence or a well-established one looking for tips to amplify your game, this blog post has some tips & tricks you can add to your arsenal. 1)       Make a Marketing Plan An entrepreneur owner once said that the secret to a successful business is to find a target audience and ...

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The @ Invasion

Years ago, just before the meteoric rise of social media, the “@” symbol was just for email. Today, everybody who’s online seems not to get enough of it. So how did “@” invade the online realm? Here are some data nuggets for your information: • For hundreds of years, the “@” symbol played multiple roles, and was used in almost everything – from beverage measurements to ...

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Increase Your Social Media Presence in 5 Easy Steps

Various business industries, left and right, made moves and competed with each other for the consumer’s hard-earned cash this past holiday season. From banner ads to YouTube commercials, users of the Internet are just plagued relentlessly by advertisements. But what would help make your business grab the attention of the desired audience and get them to purchase your product or service? Get ...

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Protect Your Business: Avoid These Social Media Missteps

Social media is important for business owners who want to succeed. Mediabistro published an infographic, produced by Crowdspring, which reveals that 50% of small business owners gained new customers through social media, most notably through Facebook and LinkedIN; and that 51% of Facebook users, and 64% of Twitter users are more likely to buy from the brands they follow. Social media allows ...

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Sharing Too Much Online: Bad for Your Business

When it comes to sharing information on social media, most people don’t really give much thought about the consequences. First, there’s online crime and identity theft which are becoming more rampant because of oversharing personal information. In the business world, online sellers are vulnerable to this since people can easily see valuable inventories they may have. Second, oversharing on ...

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Getting People’s Attention on Social Media

More and more people are taking advantage of the social media in reaching out to customers. It's a lot easier nowadays to launch a business at a very small cost. Whether you are an amateur entrepreneur or an experienced one, the major concern in terms of maximizing the power of social media is how to get heard among all the other people who are posting and tweeting. It's not likely that your ...

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Introducing LinkedIn’s University Pages

Just last week, LinkedIn has introduced the University Pages, which are basically a platform for universities to post and share information, connect with potential students and their parents and maintain communication with their alumni community. As stated by Christine Allen, LinkedIn’s Director of Product Management, University Pages are “one cornerstone of our strategy to help students at ...

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Twitter Adds “Conversations”

Twitter makes it easier to follow “tweet conversations” as it launches an update to its Android and iPhone apps, as well as on Twitter.com. With this, Twitter shows the conversation participated by two or more persons that a user follows by grouping the tweets together on the timeline. The conversation cluster appears chronologically, in accordance to when the last tweet in that particular ...

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Basic Things to Remember in Pinterest

Planning to clean or overhaul your Pinterest boards?  Good thing, your Pinterest boards are not static, so you can always just go back and make some necessary editing or deletions. And while you’re doing that, keep these things in mind so that you can be sure that your Pinterest boards are kept interesting, fun and relevant. Rearrange your boards You can rearrange your boards depending ...

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Facebook Is Creating a Special Mobile Experience for Celebrities

In the social media realm, it’s indeed difficult for celebrities to keep track of all the interactions and engagements that they get. Sometimes, replying to messages and comments becomes a real burden. Facebook wants to address this concern as it creates a new “VIP” app to help celebrities “organize their fame.” As part of the company’s statement, it is currently testing “some ...

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