What is content marketing? According to Joe Pulizzi of the Content Marketing Institute, "Content Marketing is owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior." Basically, it’s the art of communicating with potential customers in creative ways rather ...
Read full articleThe Lord of the Rings fantasy-adventure trilogy, by English author J.R.R. Tolkien, was adapted, co-produced, and directed by Peter Jackson into three epic films namely: The Fellowship of the Ring (2001), The Two Towers (2002), and The Return of the King (2003). These films have reached cult or blockbuster statuses. Why are they so popular? And what business lessons can we learn from them? ...
Read full articleOne of the most important decisions that a business owner makes is selecting a name for the business. This seemingly easy task is actually difficult and tricky, because the name could spell the failure or success of your branding efforts. Although there really are no clear-cut guidelines when it comes to business-naming, here are some tips which could help you have a good kick start: ...
Read full articleWhat is the secret behind productive work days? Is it a long to-do list or a litre of coffee to keep you going? Is it focusing on getting more things done? Tony Wong, a project management and productivity expert shared some secrets behind a truly productive day. Here are some tips which could help you accomplish more during the day: Start your day by focusing on yourself. Instead of checking ...
Read full articleGiven the popularity of Facebook & Twitter nowadays, it’s very easy to put LinkedIn on the side line. It’s even brushed aside for other social networks, particularly in the areas of marketing and promotions. What is important for businesses and marketers to realize is that LinkedIn is actually a powerful tool which now has approximately 200 million registered users worldwide. New ...
Read full articleAccording to a 2012 study by McKinsey and Company, a New York City-based management-consulting firm, the average worker spends 28% of their time reading, writing or responding to emails. Given this, it could be seen that a LOT of time is actually being spent on these email-related tasks alone. Save time by keeping your work emails brief and direct. By limiting your emails to essential points ...
Read full articleLet’s face it. A not-so-successful business venture is a sad story. Things such as assets, efforts and even hope can be lost once a business fails. And perhaps, the owners of those businesses can’t stop wondering how their energies have resulted in such a waste. Even though it’s rather easy to dwell in a sad and tearful state, moving on and “doing better next time” are actually the ...
Read full articleOrganizing & marketing events are no easy tasks. These require meticulous planning and effective marketing strategies. Tons of patience & diligence are needed, as well as adequate skills and know-how. If you’re into events and you’re looking for a guide that could help you out, then you’re in the right page. Here’s a handy step-by-step guide on planning and marketing events. 1. ...
Read full articleWe all know the importance of technology nowadays. Without the appliances, gadgets, machines and devices which we are so accustomed to, our lives would be so much different—and perhaps harder, and slow-paced. With technology being indispensable in our lives, Hollywood succeeds in creating stories involving the gadgets and technological equipment that we have come to love. And these stories, ...
Read full articleAdmit it—videos can be so funny and interesting at times, you just can’t stop watching them. Whether it’s a little kitty playing with a yarn, babies babbling or a person doing out-of-this-world antics—interesting videos really catch our attention, even prompting us to share with our own online network. The question now is, how do you make super interesting videos to promote your ...
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