Various business industries, left and right, made moves and competed with each other for the consumer’s hard-earned cash this past holiday season. From banner ads to YouTube commercials, users of the Internet are just plagued relentlessly by advertisements. But what would help make your business grab the attention of the desired audience and get them to purchase your product or service? Get into their heads by creating great content, and spread it by using various social media tools for an increased visibility of your business.
Less style, more substance
Do you really want to acquire your customer’s undivided attention? Then get rid of those fancy-pansy ads, annoying animations, and use of viral videos or its cheap imitations! Let’s face it, customers are most likely to leave the site than sit and watch that irritating ad. Images with poor quality, expired offers, and old blog postings are of no help either. You have to keep in mind that online customers are looking for substantial information and that they know they have more than one option over the net.
A picture that paints a thousand words
Use pictures that are clear and well-defined. It does not have to be in high-resolution nor should it be in pixelated, thumbnail sizes. Try showing your customers some vibrant and interesting pictures that would help enhance their interest in your business. Engage people by posting photo tutorials or product images on your site. Utilize websites like Pinterest to draw and attract more customers to your business.
Lights, camera, action!
Video is an effective tool that helps a lot in contributing to your business. But bear in mind that this should be used properly. Users that are searching for a topic, reads a description, and finds unrelated video content will feel very frustrated and leave your site. A balanced content of the site should be remembered. You may use or share videos via YouTube, Vine, or Vimeo.
There’s more than just one flavor…
Just because you have a Facebook page doesn’t mean that it should be enough. Diversity is the key here. There are many social networking sites that are up and running online. People will start taking notice if you begin to take the initiative of being noticed. Twitter, LinkedIn, Google+, and Flickr are among the few popular social media sites available today. Also, don’t forget to constantly update your feeds. Customers may think that it’s only there just because if you don’t post anything new and interesting. Take the time to interact and entertain them if they have questions. It won’t be called social media if you don’t even bother to “socialize”.
Sharing is caring
Last, but not the least, always include the share button in your site. Nothing beats “word of mouth” or recommendations from people who’ve already shown a particular interest in your business. The more people know about you, the larger your customer base becomes. Businesses today have increased their projection of sales– thanks to the dynamic content that they have put up online. So, it’s no big secret that businesses grow little by little every day with the aid of these easy steps.
Written by: Romariche Verga