Webgraphics 101

One of the most commonly-used methods of data visualization is infographic. Through this, large amount of data is presented in a manner that’s more visually-appealing, easily-read and understood. However, the latest developments in technology are paving the way for a newer version that’s more informative, easier to digest and prettier to look at. These are called “webgraphics” and they’re about to replace infographics.

What Are Webgraphics?

Webgraphics are, simply put, interactive infographics. These are more visually stunning and animated, allowing the user to interact with them. Webgraphics increase the viewer’s engagement and the credibility of the information as well.

It is being said that the surfacing of webgraphics is the result of the advent of responsive designs, an increase in technical capabilities,  improvements in existing browsers, increased options for designers and increased computing capacity.

Here is an example of a webgraphic which effectively gives information in a creative and interesting way.

Webgraphics Can Increase Site Traffic and Social Engagement

Webgraphics, once embedded in a website can contribute to the increase in traffic. These can be used to bring awareness to your website which will further lead to increased conversion rates and sales. Additionally, a webgraphic can be designed and published in such a way that it can be shared by your users to their respective networks. This way, more people will know about your website and offerings.

Much More Options

Because a webgraphic can be coded, you can use it to attain a goal. For instance, you can opt to add a sign-up button at the end of the webgraphic in order to get a list of potential customers. You can also add a re-targeting pixel to your website, which can be used to target ads to users who have already seen the webgraphic. You can actually think of a variety of ways to get return on investment via webgraphics.