If you have a business and you are already engaging in social media marketing to boost your sales, then you’re on the right track. You have already started establishing your online presence and that’s great for marketing & promotions. However, you shouldn’t stop there. You have to ensure that a strategic plan is in place in order to translate your social media efforts to actual sales. So how do you convert your social media leads to sales? Here are some tips:
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Understand that social media is primarily for creating brand awareness
Social media, in general, is most effective in establishing brand awareness. And brand awareness has three levels: exposure, influence and engagement. Your pages allow your business brand to be introduced and exposed to your online community and with regular and strategic posting of contents, you get to influence them. Once your influence gets stronger, your audience starts responding and becoming engaged.
Once you understand these, you’ll be able to develop more effective social media marketing plan.
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Make sure that your audience can EASILY buy from you
Assess your Facebook page. Does it have links leading to your website where they could actually click the “Buy Now” button? Or take a look at your blog. Do your articles have calls-to-action? Always remember that most of your online community members are web-savvy individuals who are used to the fast-paced online realm. So make sure that your social media pages make it super easy for them to buy, or directly contact you.
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Create Soft Conversion Opportunities
Accept the fact that only a percentage of your Facebook fans or Twitter followers will avail of your products or services. But that doesn’t mean that you can’t get their email addresses and other contact details for future use. Combine your social media marketing with email marketing strategies, create quality and engaging contents and you’re on your way to generating soft leads who can become actual buyers.
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Continually monitor and analyse your social media efforts
Never stop from monitoring analytics—these will help improve your strategies. You may use tools such as Google Analytics and Hootsuite Pro in tracking the results of your efforts. Take note of the contents which elicit more responses, as well as of those who don’t get much. Adjust your content calendars accordingly and think of more innovative ways to engage your audience.
Although it seems easy, social media marketing actually entails a lot of smart work. If you want to know more about social media marketing, you may click here. Or you can simply contact us and we’ll be more than happy to answer your queries.