What’s the key to business success? There are actually a lot of different answers to this question. Probably you’ve been told to spend more time on building your brand, expand your social media network, improve your employees’ productivity, identify your strengths, and many other more. However, the most fundamental key to business success is, most often than not, forgotten. And that is building real relationships with real people in the real world.
So why is building “real relationships” the key to business success? Here are some reasons:
Real network is your most important business asset.
Establish relationships with real people because they are the ones who actually get things done. While social network is the “in” thing nowadays, nothing beats the “real network.” Always remember that one real relationship is more important, and has bigger worth than thousands of social media links, followers or likes.
You sell your service/ products to real human beings.
Even at online stores or businesses, real human beings make the purchase. In spite of the various ecommerce channels being used nowadays, there will always be a human seller, and a human buyer. With this, your relationship with your buyer is of utmost importance.
Opportunities come with real people.
Opportunities don’t do the knocking, it’s the people who actually knock on your door. Every business opportunity that comes your way, every deal, every piece of advice that you receive involves a human being whom you should connect with. Never underestimate the importance of establishing real relationships because when you do so, you can experience real business success.